CASE STUDIES
Digital 4 Good
D4G Annual Awards,
Google Offices, New York
THE MISSION
Digital 4 Good educate and empower students and educators to promote good use of technology, make a positive impact within communities, and prevent cyberbullying and other types of abuse.
Co-Founder Kim Karr wanted something special to energize and unite interns, mentors, nominees, sponsors and guests in celebration for their awards event at the Google offices in New York.
A powerful, interactive audio brand seemed like the perfect way to achieve all this.
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The challenge was to create something that embodied Digital 4 Good’s values and personality. A flexible piece of music that could work for the various parts of the event AND something they could go on using in their social media content. A musical language that embodied connection, celebration, community…and fun!
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THE APPROACH
We began with a simple, syncopated rhythm of stomps and claps that the audience could join in with or create themselves. When the D4G team started nodding and swaying along to the first sketch, we knew we were on our way!
We then added a mix of drums, bass, and guitar, creating an attitude of swagger, empowerment and general badassery perfect for that walk-up to accept an award.
A vocal chant added human voices to the mix; a simple refrain everyone could sing along with, based on the D4G hashtag #ICanHelp.
Finally - and this was where we got to have the most fun - a full marching band with drums and brass gave an All-American vibe of community and celebration that all ages would instantly connect with.
For the logo, we used that same marching band alongside our stomp and clap rhythms to create a catchy, percussive, two-second audio logo - perfect even for short-form content.
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THE IMPACT
What drew us to this project was the inspirational purpose and energy of Kim and the organization, but what really hooked us was the idea of having that audio brand brought to life at a live event.
The music, audio logos and interactive versions were all used on the day to great effect to involve the audience, maintain or increase energy levels during key moments like awards acceptance and keynote speaker walkups. D4G's media team have commented that it was much easier to "raise the roof" when they needed to and get everyone clapping, as it became a fun, familiar part of the event.
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Kim Karr says "we brought generations together with this project - and that's pretty hard to do these days!"
D4G’s media team have now created a range of visual assets to go with the audio brand, and as a result their content has their stamp all over it (pun intended).
Kim now has plans to further build the music into the fabric of the event for next year’s event and we look forward to seeing where they take their audio brand next!
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Million Dollar Flip Flops
Audiobook & podcast
THE MISSION
Entrepreneur, coach, and amazon bestselling author Rodric Lenhart approached us to help produce the audiobook for his Amazon best-seller, Million Dollar Flip Flops. Rodric has an inspiring story, a big heart, sharp insights, and a clear purpose. We knew from the start that this was a project we wanted to be part of.
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THE APPROACH
Our first step was to ensure Rodric’s home recording setup was optimized for the best possible sound quality. Audiobooks are a deeply intimate experience for listeners, and even minor distractions like background noise can disrupt the connection. After testing the setup and addressing any noise issues, we began recording. Rodric’s voice was familiar to us from his podcast (which we also manage), making it easy to dial in a great sound. However, the real challenge was getting through the recording without wanting to pause and dive into his content!
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THE IMPACT
A few weeks later, Rodric’s audiobook was live on Audible and other major platforms and sounded like a million bucks!
Producing this audiobook was a fulfilling experience, not just because of the content but also due to the technical and creative challenge of crafting an immersive listening experience. We were proud to help bring Rodric’s valuable message to a wider audience, ensuring that both the content and the sound lived up to his remarkable story.
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Audio Brand
LaStella Winery
THE MISSION
LaStella Winery approached us with a unique challenge: to answer the question, “What does a great wine sound like?” They wanted an audio identity that captured the essence of their brand, rooted in the Italian philosophy of La Dolce Vita, while incorporating their passion for music and connection to nature.
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THE APPROACH
We collaborated closely with LaStella to understand their values, history, and desired emotional tone. This foundation allowed us to translate their brand identity into a musical language that would resonate with customers and reflect their unique culture.
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Key components of the audio branding included:
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The Toast: A six-note melody played by three instruments, representing the celebratory essence of LaStella.
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Wine Glass Chime: Inspired by the visual logo, we used perfectly tuned wine glasses to create a shimmering, star-like chime, blending harmoniously into "The Toast."
Nature Sounds: Field recordings of birdsong, laughter, and ambient noises from LaStella's surroundings were layered subtly to evoke a sense of place and togetherness.
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THE IMPACT
The final audio brand is warm, inviting, and timeless, reflecting LaStella’s philosophy of enjoying life’s simple pleasures. The assets we created—including audio logos and thematic music—will be used across their content and customer touchpoints for years to come.
Our partnership with LaStella was a creative, rewarding experience that allowed us to fuse our passion for music with their passion for wine. And, tuning those wine glasses by <ahem> manually "removing" wine? A definite highlight for us!
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Candid Content
THE MISSION
Marketing expert and CEO of Brand Yourself Marketing Tami Enfield approached us with the idea of creating an audio brand for her new venture, Candid Content.
Candid Content is a framework that helps thought leaders promote themselves in a positive and authentic way, to increase mental wellbeing. Tami wanted an audio brand that would help her new brand stand out, and reflect her sense of mission and openness.
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THE APPROACH
Working with Tami, we quickly established a palette of sounds that matched her desired mood and energy. We then set about creating an audio logo with a highly memorable melody, and a timeless feel that would serve for many years. Finally we introduced several organic elements including close harmony vocals to create human warmth, and a military beat to tie in with her podcast title ‘The Candid Content Revolution’.
A range of assets were delivered including a ‘podcast kit’ of sounds.
THE IMPACT
The Candid Content Revolution and Candid Content as a whole now have a consistent, engaging and memorable audio brand and as Tami says - “I feel proud, I feel confident and…I can’t wait to dance to it!”
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Tea with Twiggy
THE MISSION
Stripped Media approached us to help design a new podcast around 60’s fashion icon, actress and musician Twiggy. Tea with Twiggy features relaxed, warm conversations with celebrities and show business friends over a cup of tea.
THE OUTCOME
We adapted music from Twiggy’s version of the Kinks’ classic ‘Waterloo Sunset’ blending sections of her music with new instrumentation to create a warm and inviting vibe, and a variety of musical stings and transitions.
We also worked with Stripped Media to ensure remote recording quality was optimised, and mixed and mastered all recordings. The result was a relaxed and luxurious sound that put listeners at ease.
THE IMPACT
Tea with Twiggy has been featured in national TV and print media and regularly charts in the top 50 Society and Culture shows on Apple Podcasts.
All Things Tudor
THE MISSION
USA Today best selling author
Deb Hunter wanted a podcast to serve
her ‘All Things Tudor’ facebook group
members. Through market research
we identified a space that could set ATT
apart from established shows.
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THE OUTCOME
Following the success of period fiction TV shows like Elizabeth and Peaky Blinders, we opted for a more radical sound for the show. We created a blended piece, combining madrigal lutes and flutes with rock guitars, drums, stomps and claps. The aim was to subvert expectation, to ‘blow the dust off the history books’, to reflect Deb’s rock and roll attitude, and contrast with more traditional sounding Tudor history shows.
THE IMPACT
The All Things Tudor podcast is now No2 in the US History chart, and Deb’s membership has skyrocketed from 20k to 50k members in just over 6 months. Guests have included TV luminaries such as Dan Snow and Dan Jones.
