BOLD
We amplify brands.
What's your BrandSound?
Create your BrandSound to boost your impact and create more memorable brand experiences for your audience.
Brands we work with
"I loved working with BOLD, they really nailed it. We got a custom theme for our podcast and an awesome audio logo for our social media content."
APRIL GARCIA
FOUNDER OF PIVOTME ACADEMY
Boost brand recall
Brands that use music ALIGNED WITH THE BRAND IDENTITY are 96% MORE LIKELY to be REMEMBERED
by the consumer, than the brands that use ‘unfit’ music or no music at all.
LEICESTER UNIVERSITY (2008)
Strengthen your brand identity...
An audio brand is a system of sound.
It includes melodies, sounds and rhythms exclusive to your brand. Music and audio logos are created for your customer touchpoints, to influence behaviour and achieve your goals.
HOW IT WORKS
"The first time I listened to what BOLD did for me, I was absolutely blown away. My show has a very distinct character and my membership has gone up 400%!"
DEB HUNTER
FOUNDER OF ALL THINGS TUDOR
Our 'D3' process
DEFINE
We'll work with you to understand you, your brand, your listener and the market.
DESIGN
Together we'll shape the sound, style
and cadence of your brand to create a deeper connection with the audience.
DELIGHT
We'll be with you from concept to launch, so every element perfectly positions you to deliver a sonic experience your audience will love!
Boost ROI in sales and marketing
AUDIO ADS are more than 2x as likely to lift PURCHASE INTENT and INFORMATION INTENT than display ads.
SPOTIFY FOR BRANDS (2017) THE POWER OF AUDIO, CHAPTER 2
I wanted to make Candid Content truly memorable. Audio branding was a new concept for me, but BOLD's process made it easy. When I heard my sound I felt confident, proud… and I couldn’t wait to dance to it!
TAMI ENFIELD
BRAND STRATEGIST
SOCIAL MEDIA EXPERT
CONTENT MARKETING SPECIALIST
CREATOR OF THE CANDID CONTENT FRAMEWORK
Services & Capabilities
STRATEGY
We focus on brand story and the key question: what will resonate with your audience? Most importantly, we develop strategies that work in the real world.
CREATIVITY
We take pride in translating your brand into a coherent, effective sound system. Our network of composers, producers, artists, designers and engineers all work to a carefully calibrated strategic brief.
BRAND MANAGEMENT
With our knowledge of brand strategy and sound, we've built systems and processes for the management of BrandSound across time, territories and touchpoints.
SERVICES
Audio Audits
Audio Brand Profiles
Positioning & Differentiation
Style Guides
Audio Brand Design
Audio Logos
Audio DNA
Touchpoint design
Rollout support
Podcast Launch Packages
Technical setup
Script & Show Development
Coaching
Show design
Adopts and show assets
Distribution setup & uploading
Music Supervision
Editing, mixing and mastering
Online Recording and Support
Boost recognition and impact
CONGRUENT SOUND AND VIDEO enhance the EMOTIONAL IMPACT of visual communication by 1207%
PROF. CHARLES SPENCE OF OXFORD UIVERSITY (2006)
Your audio brand is waiting.
Who it's for
BRANDS & OWNERS
We work with brands, entrepreneurs and
C Suite professionals to create a deeper, more impactful expression of company and personal brand across all customer touchpoints, to create a more memorable experience for your audience.
THOUGHT LEADERS & CONTENT CREATORS
We work with mission-driven entrepreneurs and content creators to build a more powerful brand experience across your content whether it’s a media toolkit for your podcast and YouTube channel, or the inspiring soundtrack to your keynote speech – your audience experience is linked by a unique, exclusive sonic logo and custom music.
What's included
CUSTOM AUDIO LOGO
Your own ident on all your media content campaigns.
AUDIO DNA
The centre of your BrandSound. Custom music written for your brand with your own signature rhythms, sounds and melodies.
AUDIO STYLE GUIDE
Empower your team to manage your BrandSound with a personalized audio profile plus guidelines on moods, genres, instruments and search terms.
PRIVATE LIBRARY
Empower your creative team to manage your company sound with your own handpicked collection of licensed tracks.
BRAND TOOLKIT
Custom music edited and mixed for your platform of choice. Includes loops, beds and cutdowns.
1.
Build recognition
2.
Boost impact
3.
Create memorable moments
4.
Harness emotion
5.
Position yourself as a leader
6.
Give yourself an edge
BOLD
151, London Road
Edinburgh, Scotland
Get in touch
